About Five Four Media
Football culture, seen with intention.
A closer perspective.
Five Four Media documents football through the people, places, and moments that give the game its character beyond the whistle.
As an independent studio across photography, film, and editorial, we shape thoughtful work that stays close to the culture while honoring the details that make each story worth telling.
Studio leadership
Kidanny Romero
Founder, Five Four Media
Kidanny Romero is the founder of Five Four Media and holds a Bachelor of Science in Information Technology from the New Jersey Institute of Technology.
With over a decade of experience across technology and digital communications, his work includes photography, videography, and design with a focus on clear, purposeful storytelling.
He is currently the Regional Social Media Manager for the United Premier Soccer League across the Northeast and Midwest regions, where he helps elevate the visibility of clubs, players, and the stories surrounding the game. He has also collaborated with the DIAZA Sportswear marketing team on photography, video, and social content.
Previously, as Webmaster for Passaic Public Schools, he supported district websites, social channels, and multimedia leadership across community outreach, crisis communications, and time-sensitive projects requiring clear communication of complex information. The studio combines creative and technical attention to detail in purposeful, people-centered media.
Jorge U. Hernandez
Co-Founder, Five Four Media
Jorge U. Hernandez is the co-founder of Five Four Media and holds an Associate of Arts in Graphic Design from Passaic County Community College. As a former Division III soccer player, he brings a lived understanding of the game and the details that shape it on and off the pitch.
His photography spans soccer, wrestling, basketball, and swimming, giving him a broad visual perspective across fast-paced competition, atmosphere, and athlete-driven storytelling. His interest in automotive culture adds experience with car-focused content and a wider creative range to the studio’s work.
At Five Four Media, Jorge contributes a blend of design sensibility, sports perspective, and visual storytelling, helping shape media that feels thoughtful, dynamic, and grounded in the people behind each story.
An editorial eye. A considered approach.
Look closer
Culture first, thoughtful stories always.
Work together
Collaboration shaped by the people behind each project.
Deliver with care
Creative precision with technical reliability.
A studio. A wider circle.
Our creative network is built around the story—bringing in photographers, filmmakers, editors and collaborators as each project requires.
Photographers — Filmmakers — Editors — Creative collaborators